With the Olympic Games now in full swing, Nike’s paying tribute to both the men’s and women’s U.S.A. Basketball team with a new short film and song penned by Chance The Rapper titled ‘We the People.’
The video short is part of Nike’s ‘Unlimited Together’ campaign, created by Wieden+Kennedy, which highlights the pros and regular people who “push their limits daily — and who are poised to prove their unlimited potential this summer on the world’s largest stages.”
Lyrically, Chano uses the piano-driven song as a way to praise and push the hardwood heroes as they take on the best competition the world has to offer in Rio. He rhymes, “We want some heroes in our story, We need highlights for a night like, We need glory for a while,We want results, we want results.” As the song plays, images of the athletes – DeMarcus Cousins, Kyrie Irving, Kevin Durant, Carmelo Anthony, Elena Delle Donne, Maya Moore, Tamika Catchings and more are all featured — are seen projected against a city building while in action.
The song and video’s release comes as both the men’s and women’s team are back in action on Wednesday. The women’s team will take on Serbia while the men will face Australia.