Packs on packs on packs. Nike puts out every shoe in a pack or as part of a “collection,” each with a pseudo-cool nickname because marketing. For the latest pack aimed at buyers’ pockets, the basketball department cooked up All-Star Game attire for their four sig players’ models – Kobe X, KD7, Kyrie 1 and LeBron 12 – plus apparel as well for what’s dubbed as the ‘Zoom City Collection,” said to be “inspired by the cultural capital of the world” aka New Yawk for you non-believers out there. The real inspiration behind the drop is to get everyone to buy more shoes. Which we also do because consumers are going to keep consuming at all costs.
The Kobe X and KD 7 are available on February 13. The Kyrie and LeBron 12 are available on February 14. For more deets, visit Nike.com/ZoomCity.
